Elite – competent, reliable, cosmopolitan
Our Story

Before 2005

In those days, tourism in Oman and the service sector in general were still very young.

In 2005

After almost 20 years in the hotel industry, Amur Hardan decided to change his perspective and founded Elite Travel & Tourism, making his passion his profession. He has never looked back. Amur was the first National entering into the travel trade, which was monopolized by expatriates back then. 

In 2006

Elite Tourism Dubai opened, to support the Oman operation across the border, in the United Arab Emirates.



In 2010

Karen Hardan joined Elite after working 2 ½ decades in five star deluxe hotels all over the world.

This meant the turning point for the company, which started capitalizing on the complementing and combined strength of their two managing owners, making Elite standing out from the rest. 

In 2011

The sport fishing division No Boundaries was founded.

Located in the remote village Shuwaymiah in South Oman, it offers world-class sport fishing. Guests from all over the globe seek to hunt the famous rare bonefish amongst some other giant water species, for a photo trophy.

In 2013

The Salalah branch opened.

Elite guides, cars and a hotel representative are based there to service clients from within our own supply chain at the same high standard that they are accustomed to.

In 2016

the Dubai office was strengthened with five experienced employees. They take care of our guests in the usual Elite quality in the entire UAE.


Elite has changed the tourism landscape in Oman significantly, also thanks to Amur's bold move more than ten years ago. Today Elite employs the biggest European sales & reservation team in Oman. With a large fleet of cars and a strong squad of foreign language guides, we pride ourselves to be one of the top 5 DMCs in the Sultanate.