As proud ambassadors of beautiful Oman and the United Arab Emirates, we believe it is our responsibility to take care of our environment, communities, customers, partners and employees. We have a deep respect for nature, wildlife, and the Omani and Emirati cultures.
That is why we aim to educate our guests about the local customs as well as encourage them to be more environmentally and socially conscientious. We place a great value in supporting our communities by creating jobs, working with and buying from local businesses.
Leave behind no trace
In order to preserve the natural beauty of the locations that we visit, we ensure that no new trails are created and nothing but footprints is left behind. When travelling off the beaten track, our guides make sure they follow the course already in existence to minimise the damage to natural materials and that all rubbish is properly disposed of.
Respect the Hosts
We provide a far richer experience for our guests through more; meaningful exchanges with native people; and a greater understanding of local culture whilst creating awareness to the social and environmental matters. We believe it is important to build local trust by being culturally sensitive and promote a respectful relationship between tourists and hosts. By doing so, we create better places for people to live in and better places to visit.